Boomi establishes "Boomi Japan" through strategic investment from SunBridge Partners

Eitaro Kono appointed as President and CEO to lead growth and business expansion in Japanese market

Boomi, a leader in intelligent integration and automation, has established a joint venture company, Boomi Japan Corporation, through a strategic investment from SunBridge Partners. In addition, Eitaro Kono has been appointed as President and CEO.

Background of Establishment

As a leader in intelligent integration and automation, Boomi helps organizations automate critical processes and achieve business success quickly through its iPaaS solutions. Within its global operations, Japan represents a key market in Boomi's long-term global strategy. With the rapid expansion of demand for iPaaS solutions, Boomi has established this joint venture through strategic investment from SunBridge Partners to strengthen its business foundation and accelerate growth in Japan.

SunBridge Partners, based in the United States and Japan, is a company that provides startups with funding, support for global business expansion, and hands-on assistance. They have a proven track record of supporting business growth in the Japanese market through joint ventures with numerous major U.S. software companies. Under this strong partnership with SunBridge Partners, Boomi aims to strengthen its foundation for business growth.

The newly appointed President and CEO of Boomi Japan Corporation, Eitaro Kono, brings over 20 years of consulting and management experience from Dentsu, Accenture, IBM, Deloitte, and startup companies. He is expected to make significant contributions to delivering further value to customers by leveraging his extensive experience and track record to widely implement Boomi's global strategy in the Japanese market.