LUC Corporation Completes Pre-Series A Funding Round for AI×Experience Analysis Platform “TERUS”
LUC Corporation, which operates the AI×experience analysis platform “TERUS,” has completed a third-party allocation of shares with NOW Corporation and Mizuho Capital as investors, raising 120 million yen in a Pre-Series A funding round. Including the seed round, the cumulative funding amount totals 150 million yen. This funding will be used to strengthen marketing initiatives, improve and expand product features, and strengthen recruitment and organizational structure.
About “TERUS”
“TERUS” is an AI×experience analysis platform that supports decision-making based on customer “voices.”
It integrates the previously fragmented customer understanding process that required multiple tools and manual work, creating an environment where management decisions can be made immediately in response to “what customers want.”
TERUS has two main features:
First, it can visualize the “why” behind the numbers. AI structures the customer experiences and emotions behind quantitative data such as sales and NPS, accurately identifying success factors and issues in initiatives. This greatly improves the reproducibility and success rate of actions.
Second, it allows flexible analysis of customer voices at the desired granularity and perspective. It captures signs and factors of change early, supporting everything from detailed analysis to initiative planning and management decisions in an integrated manner. As a result, rapid response to market changes becomes possible.
Purpose of Funding
Through this funding round, the following initiatives will be strengthened:
Strengthening marketing initiatives to further expand the number of client companies
Product improvements and feature expansion to enhance user experience
Strengthening recruitment and organizational structure to support product development and business expansion