miive Raises Approximately ¥1.5 Billion. Total Funding Reaches ¥2.4 Billion
Entering a new era of “transforming benefits into human capital investment.” Expanding adoption among major corporations, with a 90% monthly usage rate among client companies
miive, which provides “miive,” a point-based benefits platform utilizing Visa cards and a mobile app, has completed fundraising totaling approximately ¥1.5 billion in its Series B 1st round. This includes third-party allocation of new shares led by existing shareholder DNX Ventures, as well as loans from financial institutions.
Overview of Fundraising
Round: Series B 1st
Amount Raised: Approximately ¥1.5 billion / Cumulative total ¥2.48 billion
Method: Third-party allocation of new shares / Debt financing
Shareholder: DNX Ventures
Financial Institutions: Aozora Corporate Investment, Sumitomo Mitsui Banking Corporation, Mizuho Bank, Hokkoku Bank, Juroku Bank
Business Overview and Background of Fundraising
①Background Social Issues: In an era of labor shortages, companies need to reconsider their approach to human capital investment
The business environment is undergoing major transformation due to population decline, diversification of work styles, and inflationary wage pressure. Particularly when wage increases are difficult, the importance of benefits has risen again as a “third wage increase” that increases employees’ actual take-home pay.
Furthermore, as evidenced by mandatory human capital disclosure requirements, companies are expected to make human capital investments that lead to genuine improvements in corporate value. There is a shift from traditional commuting allowances and housing subsidies toward flexible system designs that enhance individual and organizational performance, such as support for balancing childcare/eldercare and promoting internal interaction. However, many companies have been left behind with traditional benefit systems, making updates urgent.
②Challenges with Traditional Benefits: Difficult to use from employees’ perspective, difficult to connect to HR initiatives from administrators’ perspective
Traditional benefit services have had challenges with poor usability for employees, with low adoption rates due to cumbersome application processes and perceived unfairness in the system.
For administrators as well, it has been difficult to leverage benefits in connection with corporate policies and HR strategies. Issues include unfairness arising between locations and generations, and difficulty in delivering intended support to each individual.
As a result, systems have become formalized and have failed to achieve their original purposes of improving employee satisfaction and engagement.
③miive’s Solution: Visa cards and apps that fit diverse employee needs
miive provides a service that enables easy use of benefits anywhere nationwide through Visa prepaid cards and smartphone apps.
Companies can register any Visa merchant location as eligible for benefit use. They can freely customize allocation frequency, cost-sharing ratios, and amounts to match their unique system preferences. Employees can simply check details on the smartphone app and use card payments at designated stores to easily access benefits, promoting system utilization.
④Track Record: Implemented at over 330 companies including major corporations, with approximately 90% monthly employee usage rate
Since service launch in 2022, hundreds of companies across various sizes and industries, from large enterprises to SMEs, have adopted miive’s service.
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The monthly usage rate among employees at client companies is approximately 90%, consistently maintaining a high level since release. Additionally, the monthly retention rate of client companies is 99.57%, extremely high for a SaaS company, and has received No. 1 ratings in the benefits category on review sites.
⑤Fundraising Background: High growth pace and user satisfaction recognized, with DNX Ventures, a global VC based in Japan and the US, as lead investor
miive has secured funding led by DNX Ventures, a global VC based in Japan and the US. They evaluated miiv'e’s growth pace exceeding T2D3, empathized with miive’s vision for “the future of benefits,” and highly valued the satisfaction of our client companies.
In particular, a user satisfaction survey (Sean Ellis Test) conducted in September 2025 showed that approximately 88% of 7,768 respondents answered they would be “disappointed if miive became unavailable,” recording high numbers not only for benefits but for SaaS companies overall.
Use of Funds
The funds raised will be invested in recruitment and organizational development, product development, and penetration/awareness of the new solution “benefits card” to realize our vision.
Additionally, miive announced the following two items regarding future developments:
①New Vision: “Fulfill the world with meaning in work”
miive has established a new vision: “Fulfill the world with meaning in work.”
Going forward, miive will advance its development and sales under this new vision, and by investing the raised funds in recruitment and organizational strengthening, miive will further accelerate its social implementation. Specifically, miive aims to expand its organizational scale threefold within one year.
②New Product Lineup Announcement: Release of “Lite Plan”
To make the benefits card experience more accessible for client companies, miive announced that it will revise its product lineup starting in January 2026 and release a “Lite Plan.”
This will create a product lineup that is easier to consider for implementation, with pinpoint targeting of corporate needs, in addition to the regular “Standard” plan.
miive plans to release the first product, “miive Meal Subsidy,” in January 2026, followed by “miive Incentive” and “miive Employee Discount” in April 2026.